Complete UTM Tag Guide
Learn how to effectively use UTM tags for your marketing campaigns
Use UTM GeneratorWhat is UTM?
UTM (Urchin Tracking Module) parameters are URL parameters used to track the effectiveness of digital marketing campaigns. They allow analytics tools like Google Analytics to accurately identify traffic sources.
Why Use UTM Tags
Accurately Track Traffic Sources
Determine exactly which websites, campaigns, or channels are driving traffic to your site.
Measure Marketing Effectiveness
Accurately measure and analyze the performance of your marketing campaigns.
Base Decisions on Accurate Data
Make informed decisions based on reliable data and analytics.
Optimize Marketing Budget
Allocate your marketing budget effectively by focusing on the most profitable channels.
UTM Parameters Explained
utm_source
Traffic source (e.g., google, facebook, newsletter)
Example: facebookutm_medium
Marketing medium (e.g., cpc, banner, email)
Example: cpcutm_campaign
Specific campaign name (e.g., spring_sale)
Example: spring_saleutm_content
Ad content identifier (e.g., logo_link, text_link)
Example: banner_toputm_term
Paid search keywords (e.g., running_shoes)
Example: running_shoesBest Practices
Use consistent naming conventions
Use lowercase letters
Use underscores (_) instead of special characters
Use simple and clear names
Complete UTM Tag Guide
Learn how to effectively use UTM tags for your marketing campaigns
Use UTM Generator